Branding and Graphic Design.
Cohesive brand identities that capture emotion and clarity.
Mindful Motion Studio Branding and Visual Identity
Calm. Elegantl. Connected.
A branding concept for a Pilates and Yoga studio focused on balance, body awareness, and inner calm.
The goal was to create a brand identity that embodies harmony and mindfulness — a visual language that feels soft, grounded, and inspiring. The design should reflect the studio’s philosophy of connecting movement with presence, and invite clients to slow down, breathe, and feel at ease the moment they see the brand.
The process
The design process began with exploring the studio’s essence:
calm movement, body awareness, and mindful energy.
I translated these values into a visual identity built around natural colors and soft, rounded typography. The goal was to capture a feeling of lightness and flow, both in the logo and in every supporting element.
The logo mark represents harmony and gentle motion, while the clean layout and spacious composition create a sense of calm and focus.
Every touchpoint, from business cards to social media templates, was designed to reflect this grounded yet elegant atmosphere, inviting clients to move, breathe, and reconnect.
Mockups and Applications.
Business Card.
A clean and minimal business card designed to reflect the brand’s calm and grounded identity.
Soft tones, generous whitespace, and organic typography create a sense of balance and professionalism.
Flyer
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Flyer *
A minimal and calming flyer created to promote a Pilates and mindfulness workshop.
The design reflects the brand’s essence of balance and softness, with natural tones, spacious composition, and elegant typography.
